An digital campaign that spanned every social platform, user/guest generated content and an event/activation. The campaign surrounded an awards show that recognises the finest chefs in the country. We used key ingredients to inspire each element of the event, and turned those stories into content that lead up to the unforgettable event itself.
How do you get the country’s top creative minds excited about a bank? By totally reimagining money and it’s potential, in the first virtual reality art exhibition in South Africa. We partnered two of SA’s most talked about artists with a state-of-the-art virtual reality paint brush and brought money to life in a completely unique way.
BRIEF: Break Honda into a market who doesn't like Honda. SOLUTION: We knew trying too hard to be cool would get us nowhere. So we acknowledged how little they liked us and played along. Then we added a famous rapper, and an integrated campaign - all openly acknowledging how little they liked us. Playing it uncool worked, and Honda earned the most test drives of any car previously launched in the country.
How do you prove to parents that they should have their kids parties at McDonalds instead of at their own homes? Easy. You give them a glimpse of what would happen if they hosted the party themselves.
Breaking into a new market with an insightful big idea. And then having a ton of fun.
An integrated campaign to launch Australia's first 100% clean energy generator. The campaign included TV, radio, OOH and social, as well as a user generated content-based competition, geared around energy usage.
A compelling platform that spoke to the hearts of the country across a multitude of channels. The campaign picked up several awards locally and abroad (Cannes Lions).
An integrated campaign that connected the strength of the people, with the strength of the toughest paint around. TV, radio, OOH, social, paid and interactive digital elements all drove the same message, and became the brand's most successful campaign ever.
We created a radio campaign that worked so well, it ended up running for a year and a half. The Steve campaign is, to date, the most successful radio campaign in the history of South African advertising.
Instead of running straightforward radio ads that the younger market wouldn’t care about, I wrote short-format rap tracks, using South African rappers, to cover Southern Comfort’s Find Your Awesome campaign instead.
Creating a solid big idea, which can be brought to life across a very wide target market, and still connect with every audience in a meaningful way. See Money Differently.
